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Founder · Builder · Entrepreneur

I build software
that scales today

27 years of software development. Three companies built from zero. I create the tools, systems, and platforms that help health and wellness practitioners grow — predictably.

27 Years Building

$1B+ Processed

250K+ Practitioners

BU

Professional Headshot

The Story

Builder at heart.

Entrepreneur by necessity.

I co-founded a naturopathic clinic and scaled it to 12 staff before selling it. I built RecTimes, a recreation booking platform that processed nearly $1 billion in transactions. And I've spent the last several years obsessing over one question: why is it still so hard for health practitioners to market themselves online?


That question became Hiveality — an AI-powered marketing and website platform built specifically for the wellness industry. And Health Hives — a directory with 250,000+ practitioner profiles and growing.


I'm based in Bedford, Nova Scotia. When I'm not building, I'm on the ice coaching U11 hockey.

Ventures

The companies I've built.

Each one started with a problem I couldn't stop thinking about.

Hiveality AI-powered marketing & websites for wellness practitioners
Health Hives The largest directory of natural health practitioners
Wild Wing Recreation & venue booking, reimagined

27 yrs


Software Experience

$1B+


Transactions Processed

250K+


Practitioners Listed

3


Companies Built

The Virtual Practice Podcast Conversations with natural health practitioners on growth, wellness, and business. Listen

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Jane two22
Jane two22
Dr
Melanie Stevens Sutherland
Melanie Stevens Sutherland
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Nicole Newediuk
Nicole Newediuk
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Jane One
Clarifying Care Set
Clarifying Care Set
A complete 4-step system to clear congestion, calm inflammation and strengthen the barrier, leaving skin clearer, more balanced, and resilient over time. Click here to Learn More...
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AHA/BHA Exfoliating Cream
AHA/BHA Exfoliating Cream
A 3-in-1 exfoliating cream for smooth, flawless skin. Formulated with AHAs and BHAs to gently remove dead skin cells and reduce blemishes. Added antioxidants Vitamin C, E and Pepti...
$98.00
One-Time
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